ke44 Privacy Policy – How We Handle Your Personal Data

1 Introduction & Scope

This Privacy Policy ("Policy") explains how ke44 ("ke44", "we", "us", "our"), the operator of the online betting and casino platform accessible at ke44.io, collects, processes, stores, and protects the personal data of individuals ("you", "your", "Player") who access, register on, or interact with the ke44 platform.

This Policy applies to all personal data collected through the ke44 website (ke44.io), any mobile browser experience delivered via that domain, all account management interactions, customer support communications, and marketing activities conducted by ke44. It does not apply to the privacy practices of any third-party service providers whose products may be accessible via the ke44 platform — those providers maintain their own independent privacy policies.

By accessing ke44.io or creating an Account, you confirm that you have read this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must discontinue use of the ke44 platform.

2 Data Controller Identity

For the purposes of applicable data protection principles, ke44 is the data controller in respect of all personal data collected from Players through the ke44 platform. This means ke44 determines the purposes for which, and the means by which, your personal data is processed.

If you have any questions about how ke44 handles your personal data, wish to exercise any of your data rights, or need to submit a formal privacy complaint, you may contact ke44's data support team using the contact details provided in Section 16 of this Policy.

3 What Personal Data We Collect

ke44 collects personal data across several categories depending on the nature of your interaction with the platform. The principal categories are set out below.

3.1 Identity & Registration Data

• Full legal name as it appears on your government-issued identity document
• Date of birth (used to verify the 21+ age requirement)
• National Identity Card (NID) number or passport number
• Username chosen by you at registration
• Hashed account password (ke44 does not store passwords in plain text)

3.2 Contact Data

• Email address
• Mobile phone number (used for account verification and payment processing via bKash and Nagad)
• Residential address (collected during KYC verification)
• City / district of residence (e.g., Dhaka, Chittagong, Sylhet, Khulna)

3.3 Financial & Transaction Data

• Mobile wallet identifiers used for deposits and withdrawals (bKash account number, Nagad account number, Rocket account number, Upay account number)
• Bank account details where bank transfer is used (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank)
• Transaction history including deposit amounts, withdrawal amounts, dates, and reference numbers
• Account balance information
• Bonus balance and wagering progress records

3.4 Technical & Usage Data

• IP address at the time of registration and each subsequent login
• Device type, operating system, and browser version
• Session start and end timestamps (Bangladesh Standard Time, UTC+6)
• Pages visited, games played, and features interacted with on the ke44 platform
• Referring URL (the web address from which you arrived at ke44.io)
• Cookie identifiers (see Section 10 for full details)

3.5 Verification & Compliance Data

• Copies of identity documents submitted for KYC verification (NID, passport, driver's licence)
• Proof-of-address documents (utility bills, bank statements dated within 90 days)
• Source-of-funds declarations where requested during enhanced due diligence
• Records of self-exclusion, cooling-off, or deposit limit requests

3.6 Communications Data

• Content of customer support interactions (chat transcripts, email correspondence)
• Feedback and survey responses if voluntarily submitted
• Records of marketing consent and opt-out requests

4 How We Collect Your Data

ke44 collects personal data through the following primary mechanisms:

• Direct provision by you — information you enter during account registration, KYC submission, deposit or withdrawal requests, customer support interactions, or when completing any form on the ke44 platform.
• Automated collection — technical and usage data collected automatically when you access ke44.io, including via cookies, server logs, and session tracking tools (see Section 10).
• Third-party sources — identity and address verification data returned by ke44's KYC service provider when processing documents you submit; fraud-screening signals from payment processors; and, where applicable, publicly available information used to validate player identity.
• Payment processors — transaction confirmation data from bKash, Nagad, Rocket, Upay, and banking partners when deposits or withdrawals are completed.
• Game providers — aggregated gameplay data from third-party providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe, used for account balance reconciliation and responsible gaming monitoring.

5 Lawful Bases for Processing

ke44 processes personal data only where a valid lawful basis exists. The principal lawful bases relied upon by ke44 are set out in the table below.

6 How We Use Your Personal Data

ke44 uses the personal data it collects for the following specific purposes:

6.1 Account & Service Delivery

• Creating and managing your ke44 Account
• Verifying your identity and age (21+ requirement) during registration and KYC
• Processing deposit and withdrawal transactions via bKash, Nagad, Rocket, Upay, and bank transfer
• Delivering casino games, crash games, and sports betting markets to your Account
• Managing bonus issuance, wagering progress tracking, and promotion eligibility
• Providing 24/7 English-language customer support

6.2 Legal & Compliance

• Conducting Know Your Customer (KYC) verification in line with standard compliance practices
• Screening against financial crime indicators to prevent money laundering and fraud
• Maintaining transaction records for the retention periods required by applicable regulations
• Responding to lawful requests from regulatory or law enforcement authorities

6.3 Security & Fraud Prevention

• Monitoring login activity and detecting unauthorised access attempts
• Identifying and investigating bonus abuse, collusion, or automated bot usage
• Screening for duplicate accounts and chargebacks
• Maintaining audit logs of significant Account events

6.4 Responsible Gaming

• Monitoring gameplay patterns to identify potential problem gambling indicators
• Actioning deposit limit, session limit, cooling-off, and self-exclusion requests
• Sending responsible gaming alerts and reality-check notifications
• Maintaining exclusion records for the duration of any self-exclusion period selected by the Player

6.5 Platform Improvement & Analytics

• Analysing aggregate (non-personally-identifiable) usage trends to improve platform performance
• Testing new features, game categories, and user interface updates
• Diagnosing and resolving technical errors reported by or affecting Players

6.6 Marketing (Consent-Based Only)

• Sending promotional emails about ke44 bonuses, new game launches (e.g., new Pragmatic Play or Spribe additions), and seasonal offers (BPL cricket, Eid, Pohela Boishakh reload bonuses)
• Personalising on-platform promotional banners based on your game history (opt-out available)

7 Data Sharing & Third Parties

ke44 does not sell, rent, or trade personal data. ke44 shares personal data with third parties only in the following limited circumstances:

7.1 Service Providers (Data Processors)

ke44 engages third-party service providers who process personal data solely on ke44's behalf and under ke44's documented instructions. These include:

• KYC & Identity Verification Providers — to verify identity documents (NID, passport) and screen against sanctions lists.
• Payment Processors — bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, and Sonali Bank, to process financial transactions.
• Game Providers — Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, Habanero, Play'n GO, and Spribe, for the technical delivery of casino and crash games. These providers receive only the minimum data necessary to operate game sessions (e.g., a session token and Account balance reference).
• Hosting & Infrastructure Providers — cloud infrastructure partners who store ke44 data on servers protected by industry-standard physical and technical security.
• Customer Support Tools — platforms used to manage support tickets and live chat interactions.
• Analytics Providers — aggregated, anonymised analytics tools used to understand platform usage patterns.

7.2 Legal & Regulatory Disclosure

ke44 may disclose personal data to competent authorities, courts, or law enforcement agencies where required to do so by applicable law, a court order, or a lawful regulatory request. ke44 will, where legally permissible, notify affected Players of any such disclosure.

7.3 Business Transfers

In the event of a merger, acquisition, or sale of assets involving ke44's operating entity, personal data held by ke44 may be transferred to the acquiring entity as part of that transaction. Affected Players will be notified and provided with the opportunity to close their Accounts prior to any such transfer where reasonably practicable.

8 International Data Transfers

The ke44 platform is designed to serve players in Bangladesh. Certain third-party service providers engaged by ke44 (including game providers such as Pragmatic Play and Evolution Gaming, and cloud infrastructure partners) may process personal data on servers located outside Bangladesh. Where such international transfers occur, ke44 requires that appropriate safeguards are in place to ensure that the transferred data receives a level of protection equivalent to that which it would receive within Bangladesh.

These safeguards may include contractual clauses with data processors that impose data protection obligations consistent with the standards reflected in this Policy, technical security requirements, and access control restrictions.

By using the ke44 platform, you acknowledge that your personal data may be processed in countries outside Bangladesh and consent to such transfers subject to the safeguards described in this section.

9 Data Retention

ke44 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or compliance obligations. The principal retention periods applied by ke44 are outlined below.

Upon expiry of the applicable retention period, ke44 will securely delete or permanently anonymise the relevant personal data. Where data must be retained beyond an Account's active period for legal reasons, it will be flagged as archived and access will be restricted to authorised compliance personnel only.

10 Cookies & Tracking Technologies

ke44 uses cookies and similar technologies (including local storage and session storage) to operate and improve the ke44 platform. The following categories of cookies are used:

10.1 Strictly Necessary Cookies

These cookies are essential for the ke44 platform to function and cannot be switched off. They include session authentication tokens that keep you securely logged in to your Account, CSRF protection tokens, and load balancing cookies. No personally identifiable information is stored in strictly necessary cookies.

10.2 Performance & Analytics Cookies

These cookies collect aggregated, anonymised data about how visitors use ke44.io — for example, which pages are visited most frequently and whether users encounter errors. This information is used solely to improve the platform. It does not identify you personally.

10.3 Functional Cookies

These cookies remember your platform preferences — such as language settings, preferred game categories, and responsible gaming display preferences — so that your experience is consistent across sessions.

10.4 What ke44 Does NOT Use Cookies For

• Building advertising profiles for use by third-party advertising networks
• Tracking your browsing activity across websites other than ke44.io
• Sharing behavioural data with social media platforms

Most web browsers allow you to control cookies through their settings. Disabling strictly necessary cookies may impair your ability to log in to your ke44 Account or use core platform features. Disabling functional or analytics cookies will not prevent you from accessing ke44's core services.

11 Your Privacy Rights

As a Player on the ke44 platform, you hold the following rights in respect of your personal data. ke44 will respond to all valid rights requests within 30 days of receipt. In complex cases, ke44 may extend this period by a further 30 days and will notify you of the extension.

11.1 Right of Access

You have the right to request a copy of all personal data ke44 holds about you, along with information about how that data is used and shared. This is commonly referred to as a Subject Access Request (SAR). To submit an SAR, contact ke44 at [email protected] with the subject line "Subject Access Request".

11.2 Right to Rectification

You have the right to request that ke44 corrects any inaccurate or incomplete personal data held about you. ke44 will action valid rectification requests promptly. Note that rectifying certain data (e.g., date of birth, legal name) may require re-submission of identity documents for re-verification.

11.3 Right to Erasure ("Right to Be Forgotten")

You may request that ke44 deletes your personal data. This right applies where data is no longer necessary for its original purpose, where consent has been withdrawn, or where data has been processed unlawfully. Please note that ke44 may be unable to comply with erasure requests in full where data must be retained to fulfil legal obligations (e.g., financial transaction records subject to a 7-year retention requirement).

11.4 Right to Restrict Processing

You have the right to request that ke44 restricts the processing of your personal data in certain circumstances — for example, while a dispute about the accuracy of your data is being resolved.

11.5 Right to Data Portability

Where ke44 processes your personal data on the basis of consent or contract performance, and that processing is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format.

11.6 Right to Object

You have the right to object to ke44 processing your personal data where that processing is based on legitimate interests. You also have the absolute right to object to processing of your personal data for direct marketing purposes at any time.

11.7 Right to Withdraw Consent

Where ke44 processes your personal data on the basis of your consent (primarily for marketing communications), you may withdraw that consent at any time by contacting [email protected] or updating your Account preferences. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

12 Children & Minors

The ke44 platform is strictly for individuals who are 21 years of age or older. ke44 does not knowingly collect, process, or retain personal data belonging to individuals under the age of 21. Age verification is conducted as part of the registration and KYC process to enforce this requirement.

If ke44 discovers or reasonably suspects that an Account has been registered by, or on behalf of, an individual under the age of 21, ke44 will immediately suspend the Account, initiate a full review, void all associated balances, and securely delete the personal data collected in connection with that Account to the extent not required for legal compliance purposes.

If you believe that a minor may have registered on the ke44 platform, please notify ke44 immediately at [email protected] so that appropriate action can be taken without delay.

13 Security Measures

ke44 implements a layered set of technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• TLS/SSL Encryption — all data transmitted between your browser or device and ke44's servers is encrypted in transit using industry-standard TLS protocols.
• Password Hashing — Account passwords are stored using a secure one-way cryptographic hashing algorithm. ke 44 never stores passwords in plain text and ke44's staff cannot retrieve your password.
• Access Controls — access to personal data within ke44's internal systems is restricted on a strict need-to-know basis. Staff with access to personal data are subject to confidentiality obligations.
• Two-Factor Authentication (2FA) — ke44 offers optional 2FA on player Accounts to add an additional layer of login security beyond the password.
• Intrusion Detection — ke44's infrastructure is monitored for suspicious access patterns, brute-force login attempts, and anomalous traffic.
• Regular Security Reviews — ke44 conducts periodic internal security reviews and vulnerability assessments of the platform.
• Data Breach Response — ke44 maintains an internal incident response procedure. In the event of a personal data breach that poses a risk to Players, ke44 will notify affected Players without undue delay and will take all reasonable steps to contain and remediate the breach.

While ke44 takes all reasonable precautions to secure personal data, no online platform can guarantee absolute security. Players are encouraged to use strong, unique passwords for their ke44 Account, to enable 2FA, and to contact ke44 immediately at [email protected] if they suspect unauthorised access to their Account.

14 Marketing Communications

ke44 may send you promotional communications about ke44 products, bonuses, new game launches, and seasonal offers (including BPL cricket promotions, Eid bonus campaigns, Pohela Boishakh reload offers, and T20 World Cup special markets) where you have provided your consent to receive such communications at the time of registration or at a later point.

ke44 will not send marketing communications to Players who have not explicitly opted in. ke44 will not send marketing communications to Players who have an active self-exclusion or cooling-off period on their Account.

You may withdraw your consent to receive marketing communications from ke44 at any time by:

• Clicking the unsubscribe link included in any ke44 marketing email; or
• Sending an opt-out request to [email protected] with the subject line "Marketing Opt-Out"; or
• Updating your communication preferences within your ke44 Account settings.

Withdrawal of marketing consent will be processed within 10 business days. Please note that withdrawal of marketing consent does not affect service-related communications (e.g., transaction confirmations, Account security alerts, KYC verification notices, or responsible gaming notifications), which ke44 may continue to send on the basis of contract performance or legal obligation.

15 Changes to This Policy

ke44 reserves the right to update or revise this Privacy Policy at any time to reflect changes in applicable regulations, operational practices, or the services offered on the ke44 platform. When material changes are made, ke44 will:

• Update the "Effective Date" displayed at the top of this Policy;
• Post a prominent notice on the ke44 platform informing Players of the change; and
• Where the change materially affects how ke44 processes personal data, send a direct notification to registered Players via their Account email address.

Your continued use of the ke44 platform following notification of a material Policy change constitutes your acceptance of the updated Policy. If you do not accept the revised Policy, you must discontinue use of ke44 and may request Account closure by contacting [email protected].

ke44 encourages Players to review this Policy periodically so that they remain informed about how their personal data is being protected.

16 Contact & Complaints

If you have any questions, concerns, or complaints regarding this Privacy Policy or ke44's data processing activities, please contact the ke44 data support team using the details below. All privacy-related correspondence should be directed to:

If you are not satisfied with ke44's response to a privacy complaint, you have the right to escalate the matter to the relevant data protection authority or regulatory body in your jurisdiction. ke44 will cooperate fully with any such regulatory investigation.